Those who have been in the industry since the late 90's have seen huge changes in SEO. The industry has really matured. But in the grand scheme of things, if you were to plot SEO on a product life cycle chart you would see that the industry is still in its' infancy.

At this point, there was little consistency in the product. And as the algorithm got more complex, the SEO offering varied more. Some companies were offering to "submit to hundreds of search engines" (some still are) whilst others were offering usability, analytics and site architectural input in addition to on-page and off-page SEO.

In the early growth stage, smart SEO companies are beginning to think about building their brand and to increase market share. Demand is increasing as more customers understand the benefits of "getting found". There is some competition at this stage but because the market is broadening so much, competition is limited and there is still a huge amount of camaraderie within the industry. 10 years into it, it's easy to assume that our industry is more mature than it actually is. We've only just begun.

Demand has already started to increase but it is going to skyrocket. for more detail go to:www.search-engine-premiere.com.And it's going to come from all types of business from very small customers to Enterprise type of businesses.

Up until recently, the neighborhood dry cleaner didn't care if someone across the country found their website because they deal within a 5 km radius got very little benefit from optimizing their website. for more detail go to:www.greatseosecrets.com.Now as local search gets much better, that local business will become much more serious about the opportunities online

It is also likely that we'll see a lot of growth from Enterprise clients. These clients previously resisted SEO due to the complexity of working within legacy back-end systems. As technology increases and back-end systems become less expensive for more capability, we're going to see companies replace their antiquated CMS's with SEO friendly options.

Another change that this stage of the product life cycle will bring is in our relationship with the client. As SEO becomes a bigger part of the mainstream marketing mix, our customers will become more and more knowledgeable about SEO (we’re already starting to see this).

We'll move from having a sales / consultative role to being a thought partner. Our clients will have a good understanding of what needs to be done but they'll outsource it to us because we're more efficient at implementing.

With high growth in revenues, low barriers to entry, and no certification required, the SEO industry is prime for attracting any and all new entrants. There have always been new competitors. But the face of our competition is going to change greatly. Up until now competition has focused primarily on small start ups and web design firms who decide to add a search component. Some stick around but many are wiped out with the next major shift in the algorithm. This phase of the SEO life cycle is going to attract better capitalized, stronger competition from many sectors. These new entrants are attracted to SEO by the potential for profits not by the fit with their offering.

We are already starting to see traditional media firms seek to protect their eroding revenues by grabbing a slice of the online pie. But WalMart has shown us that future competition could be anyone. And it will be.

No all new entrants are attracted by dollar signs. There are also companies that are feeling increased pressure to offer a better rounded package. As the integration of offline and online marketing services increases, customers are putting more pressure on agencies to handle the full scope of their marketing spend including the online component.

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